Best definition
zadig et voltaire
Brand: A luxury store tailored towards the upper echelons of the bourgeoisie, who, in an attempt to preserve an outward

image of punk-rockness, wealth, and cultural awareness are essentially reproducing the expected behaviours associated with status anxiety. Clothes are overpriced if the measure is quality; all value is ascribed through social conventions.

Person 1: Damn, is that ripped shirt Zadig et Voltaire?

Person 2: Of course.

Person 1: Well, damn, you must be a modern, successful capitalist, cat!

Person 1 (internally): *Sigh* I wish, If only I were. Instead I try to mask my economic commonality by in-debting myself with outrageous purchases relative to my income.