It intentionally misleads the other participant into believing you’ve stumbled upon a new concept when in fact, it’s yake up! Yake up can be used in all kinds of conversations but it gets better with regular usage. It’s fun to weave yake up into normal conversations and try and obscure it in new and exciting ways.
Person 2: “I believe it could be closely related to a new burgeoning new field of study…”
Person 1: “Oh yeah? What field would that be?”
Person 2: “Yake up.”
Person 1: “You got me again!”